Araku, about 100 km from the port city of Visakhapatnam, is rich in bio-diversity and natural beauty -and is known for Araku coffee, one of the finest in the world.
Araku valley in the eastern ghats, are set to get a push as part of ambitious plans by Andhra Pradesh to promote tourism.[
Passengers flying into Visakhapatnam, Vijayawada and Tirupati on Spicejet flights from 27 destinations in the country will soon start getting a complimentary cup of Araku coffee from the Tourism Department.
The organic coffee is grown by tribals at an elevation of 1,100 metres above the mean sea level under the shade of jackfruit, silver oak, mango and banana trees. It has a delicious, fruity flavour intertwined with caramel and a finish of bitter sweetness.
About 90% of the total Araku coffee production is exported to countries like Sweden, Switzerland, Italy and the United Arab Emirates.
Mahindra group Chairman and Managing Director Anand Mahindra, who is promoting Araku coffee along with some others, last year set up a retail store in Paris. Mukherji feels local entrepreneurs can take Araku coffee forward and make it desirable at par with some of coffee brands coming from the African market.
The Girijan Cooperative Corporation (GCC) last year procured more than 1,500 metric tonnes of coffee beans.Both GCC and the Coffee Board have separately applied to register Araku coffee under Geographical Indications (GI) to protect its unique identity.
Source: The NewsMinute.com