Karnataka Tourism Department to promote its scenic coffee-growing districts in the Malnad region as tourist spots.
Department planned to promote this idea during the India International Coffee Festival here from January 16 to 19.
“We hope to leverage the fest to promote Coorg, Chikkamagaluru and Sakleshpur as tourist destinations in view of their scenic landscape, unique culture and cuisine”
The Tourism Department will develop the ecosystem for experimental tourism through coffee trails and homestays.
The coffee districts are located in the rich bio-diverse Western Ghats of the southern state, about 250 km from Bengaluru.
Karnataka is India’s largest coffee producing state, contributing to nearly 70 per cent of the total production. Arabica and robusta are the two mostly-grown coffee beans in the region.
The four-day festival is being held by the India Coffee Trust and the Coffee Board of India .Union Commerce and Industry Minister Suresh Prabhu is expected to inaugurate the fest.
The fest aims to promote the coffees of India to global buyers, while also allowing Indian coffee planters to connect with the international community.