Araku Tribal Coffee to launch in America

Unique Tribal Araku Coffee is all set to launch in the USA.

Company based in Bengaluru called Krish Food and Fun India is behind this plan.

According to reports, company set to buy coffees harvested by tribal farmers in around 250 acres. The company plans to market around 500 tonnes of coffee annually.

“The company is launching Araku Aroma Coffees in Edison, New Jersey in the US. We are helping marketing coffees grown in the tribal belt of Andhra Pradesh. The Araku is tribal valley near Vishakhapatnam,” said MD.

Company managing director Krishna Chaitanya,was in Bengaluru recently to make final arrangements to release Araku Aroma brand of coffees.

Also read  If Araku coffee can..why can't Kodagu coffee create a brand?

He said ,company has invested Rs 2.5 crore to set up roasting facility and for marketing tribal grown coffees.

The company is also planning for a domestic foray in January at the India International Coffee Festival.

“As part of the agreement with tribal community, we want to spend 10 per cent of our profits from selling Araku Aroma to procure anti-venom drugs and for providing general medical facilities to the tribal community,” revealed Chaitanya.

Also read  If Araku coffee can..why can't Kodagu coffee create a brand?

Read more here: BusinessLine

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